From zero to tech: How non-technical brands can build an employer brand that attracts top tech talent
In this webinar we will be discussing how non-tech brands can build their employer brand to attract top tech talent. In today's competitive job market, attracting top technical talent is more challenging than ever before. Companies must use a strategic approach to recruitment to attract, identify and hire the best candidates.
Christine will share her experience working with the Financial Times and the successful strategies they employed to attract top technical talent to the organisation. Specifically how by adopting a product management approach, they were able to identify the key challenges blocking their technical hiring and create a targeted recruitment strategy that appealed to the technical audience.
After this session, you will come away with an understanding of:
- Strategies to adopt a project management approach when tackling building your employer brand
- How to use microsites to target top technical talent and success metrics to consider
- Ways to identify and tackle blockers as a non-tech brand building your EB for tech talent
More about the speaker: Christine Ng is a seasoned professional in the world of talent acquisition and management, and employer branding. With over 10 years of experience in product and engineering talent functions at top companies like the Financial Times, The App Business (Kin+Carta), and Yieldify, she has gained deep insights into teams of varying structures. Currently, as Head of Talent at Quantum Motion, a quantum computing start-up, Christine is focused on sourcing talent, building and optimising hiring processes, and coaching high-performing teams whilst fostering a diverse and inclusive culture.
Born and raised in Hong Kong, Christine spent most of her working life in London, where she obtained a BSc in Psychology and an MSc in Organizational Psychology. Her research focuses on cross-cultural research and leadership behaviour reflecting her passion for understanding and navigating diverse working environments.
As the co-founder of WorkTripp, Sally Page has the opportunity to work with plenty of founders and senior leaders on how they can create memorable offsite experiences to engage employees. In this episode, Sally argues that an offsite should be regarded as a strategic initiative to boost employee engagement and help achieve company goals. In conversation with Chris, she covers how to plan the perfect offsite, how frequently to run them, how the in-person experience is crucial in an increasingly remote world, and how you can measure the impact of offsite events. Tune in to hear Sally and Chris discuss how the offsite should be seen less as a ‘nice-to-have’ reward, and more as a crucial tactic for aligning your people to your goals.