From zero to tech: How non-technical brands can build an employer brand that attracts top tech talent

In this webinar we will be discussing how non-tech brands can build their employer brand to attract top tech talent. In today's competitive job market, attracting top technical talent is more challenging than ever before. Companies must use a strategic approach to recruitment to attract, identify and hire the best candidates.

Christine will share her experience working with the Financial Times and the successful strategies they employed to attract top technical talent to the organisation. Specifically how by adopting a product management approach, they were able to identify the key challenges blocking their technical hiring and create a targeted recruitment strategy that appealed to the technical audience.

After this session, you will come away with an understanding of:

- Strategies to adopt a project management approach when tackling building your employer brand

- How to use microsites to target top technical talent and success metrics to consider

- Ways to identify and tackle blockers as a non-tech brand building your EB for tech talent

More about the speaker: Christine Ng is a seasoned professional in the world of talent acquisition and management, and employer branding. With over 10 years of experience in product and engineering talent functions at top companies like the Financial Times, The App Business (Kin+Carta), and Yieldify, she has gained deep insights into teams of varying structures. Currently, as Head of Talent at Quantum Motion, a quantum computing start-up, Christine is focused on sourcing talent, building and optimising hiring processes, and coaching high-performing teams whilst fostering a diverse and inclusive culture.

Born and raised in Hong Kong, Christine spent most of her working life in London, where she obtained a BSc in Psychology and an MSc in Organizational Psychology. Her research focuses on cross-cultural research and leadership behaviour reflecting her passion for understanding and navigating diverse working environments.