For Sasha Katz Murphy, company values aren’t just words – they’re actions. In this episode, she joins Chris to explain how she transformed ActiveCampaign’s values into a company-wide framework for hiring, development, and performance evaluation. As Global Head of Talent Acquisition, Sasha embarked on a year-long, cross-functional collaboration to define and crystallize the core behaviors that drive success among ActiveCampaign’s staff. The result was The AC Way: a unique talent management framework that’s helping the marketing automation firm improve interview effectiveness, mitigate bias, and manage candidate expectations. Tune in to hear how Sasha project-managed this monumental task, as she shares valuable insights for talent leaders who want to make their company values work harder.